--- title: TruePoint + AT&T Surprise & Delight --- [Skip to content](https://go.truepointagency.com/surprise-and-delight#main-content) [TruePoint-+Communications-Logo ![TruePoint-+Communications-Logo logo](https://go.truepointagency.com/hs-fs/hubfs/TruePoint-%2BCommunications-Logo.png?width=1500&height=546&name=TruePoint-%2BCommunications-Logo.png)](https://www.truepointagency.com/) Open main menu [Agency](https://www.truepointagency.com/agency) [Expertise](https://www.truepointagency.com/expertise) [Insights](https://www.truepointagency.com/insights) [LET'S TALK](https://www.truepointagency.com/contact-us) [Agency](https://www.truepointagency.com/agency) [Expertise](https://www.truepointagency.com/expertise) [Insights](https://www.truepointagency.com/insights) [LET'S TALK](https://www.truepointagency.com/contact-us) ## Out-of-the-Box Engagement Drives 600+ Pieces of UGC    ### **TRUEPOINT + AT&T** ![Hubspot Hero\_ATT-SD-Nimra1-960x600\_ATT-SD-Nimra1-960x600](https://go.truepointagency.com/hs-fs/hubfs/Hubspot%20Hero_ATT-SD-Nimra1-960x600_ATT-SD-Nimra1-960x600.png?width=2000&height=1250&name=Hubspot%20Hero_ATT-SD-Nimra1-960x600_ATT-SD-Nimra1-960x600.png "Hubspot Hero_ATT-SD-Nimra1-960x600_ATT-SD-Nimra1-960x600") ### THE CHALLENGE   AT&T wanted to deepen connections with key communities through an authentic, scalable engagement strategy that could strengthen brand affinity and inspire organic advocacy. ### OUR SOLUTION   We developed an always-on Surprise & Delight program pairing personalized experiences with strategic social engagement.   Our team identified high-impact recipients, created tailored moments and operationalized fulfillment and tracking to scale authentic connections and inspire shareable content.   [See the moment Nimra caught the internet's attention by pranking her dad, Shariq. \>](https://www.tiktok.com/@nimrashamid/video/7589053163232054558) ![Hubspot Hero\_ATT-SD-Nimra5](https://go.truepointagency.com/hs-fs/hubfs/Hubspot%20Hero_ATT-SD-Nimra5.png?width=2000&height=1125&name=Hubspot%20Hero_ATT-SD-Nimra5.png "Hubspot Hero_ATT-SD-Nimra5") # 400+ ### PRIZES SENT IN 2026 Up from 200+ in 2025 # 600+ ### UGC POSTS IN 2026 Up from 300+ in 2025 # 100% ### GROWTH Both Recipients Reached and UGC Generated ![1-1](https://go.truepointagency.com/hubfs/1-1.png "1-1")   The Kelley Family is famously ["a family divided"](https://www.instagram.com/_jaykelley/reel/DRF2ExIEQMi/) on Georgia vs. UT game days.    [See how AT&T helped this split household get connected again! \>](https://www.instagram.com/_gabriellekelley/reel/DRD5t0KkS5z/) ### THE RESULTS   TruePoint built a scalable, year-round program that turned one-off moments into ongoing brand advocacy.   We amplified AT&T’s reach through organic, shareable social content. Together, we strengthened brand affinity and community connection through personalized engagement. ## What social media moments could your brand be part of this next year?   For example, AT&T Business amplified their reach by partnering with \[Guy's name\] \> \[add link\]   see all case studies ## Footer ### WE PROPEL BRANDS FORWARD TruePoint is an award-winning integrated marketing agency founded on intention. We deliver sound strategy, thoughtful execution and impactful efforts to drive your success. 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