AT&T Joined the Convo 5,821 Times.
5.8M+ Likes Followed.
THE CHALLENGE
AT&T wanted to move beyond reactive replies and become an active, recognizable voice in the cultural conversations its audiences already cared about.
See Jackson's unhinged post that earned 1.8M likes — and the attention of AT&T. >
5,821
BRAND INSERTIONS
5.8M+
LIKES
11K+
COMMENTS
OUR SOLUTION
We built a proactive engagement strategy around timely moments in entertainment, sports, technology and everyday culture. Personality-led, platform-native responses helped AT&T join conversations naturally.
See the twins who are so telepathically connected that AT&T had to comment on it. >
See the post from Madison that touched our hearts and led to moments of connection for the community. >
THE RESULTS
From Jan. 1 to June 30, 2026, AT&T made 5,821 brand insertions, generating 5.8M+ likes and 11K+ comments. The activity expanded the brand’s visibility across relevant social conversations.
What social media moments could your brand be part of this next year?
See how Sarah Hardin's family recreated a Titanic moment that nobody saw coming. >
