10,000+ Free Trial Sign-Ups.
Zero Paid Media.
THE CHALLENGE
A high-profile competitor dispute disrupted access to live sports, frustrating viewers and creating an opportunity to reach those considering other options.
10K+
FREE-TRIAL SIGN UPS
With zero paid media
102K+
ORGANIC IMPRESSIONS
With 9%+ click-through rate
1.4K+
PERSONALIZED RESPONSES
OUR SOLUTION
We used real-time social listening to identify high-intent conversations as they happened. Personalized, value-led replies positioned DIRECTV as a responsive alternative and linked viewers to tracked free trials.
THE RESULTS
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Positioned DIRECTV as a responsive, customer-first alternative during a critical competitor service disruption.
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Captured qualified leads at peak switching intent.
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Converted organic engagement into measurable impact, earning a 9%+ click-through rate on trial links and driving 10,000+ free trial sign-ups with zero paid media.
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Demonstrated how community management can function as a real-time acquisition engine.
What social media moments could your brand be part of this next year?
