Turning Peppa Pig's Star Power Into 7.5M+ Views for Fire Safety
THE CHALLENGE
Kidde wanted to strengthen its connection with families by making critical fire safety education more relevant and engaging, turning an easy-to-tune-out message into meaningful conversations that inspire action.
7.5M+ VIEWS
ACROSS MULTIPLE PLATFORMS
OUR SOLUTION
TruePoint brought Kidde’s Peppa Pig partnership to life through strategic community management, pairing Peppa’s playful personality with trusted fire safety guidance to drive engaging, actionable conversations.
Our community management experts supported Kidde's campaign by using social listening, identifying relevant conversations, recommending when (and how) to jump into the conversation, and making fire safety a natural part of celebrating life’s big moments.
THE RESULTS
TruePoint brought fire safety into everyday family conversations.
Together, we extended Kidde's reach through engaging, family-first storytelling.
Strengthening Kidde's Position as a trusted leader in family fire safety.
What social media moments could your brand be part of next year?
