--- title: TruePoint + Great Clips Campaigns --- [Skip to content](https://go.truepointagency.com/campaigns#main-content) [TruePoint-+Communications-Logo ![TruePoint-+Communications-Logo logo](https://go.truepointagency.com/hs-fs/hubfs/TruePoint-%2BCommunications-Logo.png?width=1500&height=546&name=TruePoint-%2BCommunications-Logo.png)](https://www.truepointagency.com/) Open main menu [Agency](https://www.truepointagency.com/agency) [Expertise](https://www.truepointagency.com/expertise) [Insights](https://www.truepointagency.com/insights) [LET'S TALK](https://www.truepointagency.com/contact-us) [Agency](https://www.truepointagency.com/agency) [Expertise](https://www.truepointagency.com/expertise) [Insights](https://www.truepointagency.com/insights) [LET'S TALK](https://www.truepointagency.com/contact-us) ## Turning Sports Fandom Into 253M+ Social Impressions    ### THE CHALLENGE   Great Clips wanted to connect with culturally relevant audiences while delivering a consistent brand experience across national campaigns and local franchises. The opportunity was to turn sports fandom into meaningful engagement while managing conversations and brand reputation in real time.   [See how Andrew's sick flow landed him in the Hockey Hair Hall of Fame!](https://www.instagram.com/p/C76PC5MuenC/) \> ![Hubspot Hero\_GC-Hero](https://go.truepointagency.com/hs-fs/hubfs/Hubspot%20Hero_GC-Hero.png?width=2000&height=1250&name=Hubspot%20Hero_GC-Hero.png "Hubspot Hero_GC-Hero") # 253K ### IMPRESSIONS On posts using #ShowYourFlow # 168K ### ENGAGEMENTS GC State Description # 94.2% ### ACTION RATE On 480+ Cases Closed ### OUR SOLUTION   We launched and managed the nationwide #ShowYourFlow UGC campaign, driving real-time engagement across across TikTok, Instagram, Facebook, and X by inviting hockey fans to showcase their signature hairstyles.    [See how Great Clips kicked off the competition!](https://www.instagram.com/p/C6W8Ql8xC42/) \> ![Hubspot Hero\_GC-Supporting](https://go.truepointagency.com/hs-fs/hubfs/Hubspot%20Hero_GC-Supporting.png?width=2000&height=1125&name=Hubspot%20Hero_GC-Supporting.png "Hubspot Hero_GC-Supporting") [See how Jada celebrated her big Hockey Hair Hall of Fame win!](https://www.facebook.com/734149296/videos/439275672394211/) \> ![Hubspot Hero\_GC-Supporting2](https://go.truepointagency.com/hs-fs/hubfs/Hubspot%20Hero_GC-Supporting2.png?width=2000&height=1125&name=Hubspot%20Hero_GC-Supporting2.png "Hubspot Hero_GC-Supporting2") ### THE RESULTS   TruePoint created a positive and interactive atmosphere that encouraged users to engage with the #SYF contest, motivate participation, and ensure entries were legally compliant to rules of entry. ## What social media moments could your brand be part of this next year?   [see all case studies](https://go.truepointagency.com/case-studies?hsLang=en) ![Hubspot Hero\_GC-Supporting3](https://go.truepointagency.com/hs-fs/hubfs/Hubspot%20Hero_GC-Supporting3.png?width=2000&height=1125&name=Hubspot%20Hero_GC-Supporting3.png "Hubspot Hero_GC-Supporting3") ## Footer ### WE PROPEL BRANDS FORWARD TruePoint is an award-winning integrated marketing agency founded on intention. We deliver sound strategy, thoughtful execution and impactful efforts to drive your success. 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